Photo: Groundbreaking was held on Monday, March 22 for the new location of Wholesale Nutrition LLC on Goodman Road East in Southaven. (Bob Bakken/DeSoto County News)
Each small business that has continued to stay open through the coronavirus pandemic the past year has their own story to tell about how they’ve continued to provide products and services.
For Wholesale Nutrition of Southaven, owners Chris and Jennifer Jordan found it important to keep doing what they have been doing for more than 20 years.
Once the pandemic was declared and the requirements of social distancing and everything was put in place, Chris Jordan said they were worried about being able to keep operating their nutrition, vitamin and supplement retail location.
“We had to go to curbside for a week and that did hurt and we found that wasn’t working because we found our customers were closer outside than inside, so we opened back up,” Jordan said. “From there on, our business went up and we actually had a record year in 2020.”
Jordan also said he felt the virus threat has gotten more people to be concerned and proactive about their health.
“People took more interest in their health and are trying to keep from getting sick,” Jordan said. “The pandemic kind of helped to open everybody’s eyes that something could happen.”
Since January 2000, when Wholesale Nutrition first opened, the store has continued to grow.
“We started out in a 900-square foot bay,” said Jordan. “We expanded to a 1,700-square foot bay within about 2-3 years. We were there for about six years and then moved around the corner and ended up in a 3,600 square foot space.”
Now located at 336 Goodman Road East in Southaven, Jordan said the family felt it was time to stop leasing space and build their own location. Groundbreaking for the new store was held Monday afternoon. The new Wholesale Nutrition will be in the lot east of ATC Fitness on Goodman Road East and east of Tchulahoma Road.
“We try to offer everything to the community in vitamins and herbs, supplements, smoothies, pretty much everything you can think of we have a wide variety of,” Jordan said about Wholesale Nutrition. “We price everything 20-40 percent off retail every day. That way, you don’t have to have coupons or special cards, although we do offer a loyalty card that you can sign up for free.”
The loyalty card offers customers to earn points for each dollar spent with those points being redeemed for savings on future purchases.
Wholesale Nutrition also has a smoothie bar, when customers may enjoy special tasty recipes, but Jordan said the new location will provide a drive-through smoothie bar.
He also stressed that those who purchase products from Wholesale Nutrition can be sure that the ingredients are what they say they are.
“We check all of our companies out to make sure they meet label claims and make sure they’re legitimate,” Jordan said. “That way, people trust the products we carry.”
Construction is set to get underway on the new store, which Jordan said they are targeting to have open at the end of the year. The current store will remain open until the new store is ready.
CW Developments is the general contractor for the building construction and Milvry Contractors is the construction manager.
For more information, call 662-349-0211 or visit the website at www.wholesalenutrition.com.