Regional rodeo cowboys and cowgirls will compete for their season’s top honors in DeSoto County next month. The 2026 Southeastern Rodeo Association (SERA Finals) are set for Friday, Oct. 23, and Saturday, Oct. 24, at the DeSoto County Agri-Education Center, 1170 Star Landing Road West in Nesbit.
Southeastern Rodeo Productions Inc. says the two-night rodeo will offer more than $50,000 in added money and year-end awards, making it the association’s championship event of the season.
SERA Finals Schedule and Location
Dates: Friday, Oct. 23, and Saturday, Oct. 24, 2026
Doors open: 6 p.m. each night
Rodeo starts: 7:30 p.m. nightly
Venue: DeSoto County Agri-Education Center, 1170 Star Landing Road W., Nesbit, MS 38651
Prize money: More than $50,000 in added money and year-end awards
The Agri-Ed Center is a county-owned arena in Nesbit, a short drive from Southaven, Hernando, and Horn Lake.
Tickets for the Nesbit Rodeo
Tickets are sold online through TicketSpice (southeasternrodeo.ticketspice.com) and at the door on rodeo days. Ticket prices were not listed in the event materials we reviewed. For more information, call 334-538-7855 or visit serodeo.com. The Southaven Chamber of Commerce’s community calendar lists Michael Lee of DeSoto County as the local contact for the event.
About the Southeastern Rodeo Association
The Southeastern Rodeo Association produces the finals, which cap the season for its competitors and come with year-end awards. Bull riding is featured on the official finals poster. Sponsors listed for the 2026 finals include Cinch, Boot Barn, Cavender’s, the World Champions Rodeo Alliance (WCRA), and Best Ever Saddle Pads.
For families, the rodeo is one of several big fall events in DeSoto County this October. The Mid-South Fair returns to Southaven starting Oct. 1. See our Mid-South Fair 2026 guide for more.
