Attorney General expands initiative against human trafficking

Attorney General Lynn Fitch announced the expansion of Be The Solution, a statewide campaign that empowers Mississippians with tools to identify, report and end human trafficking in Mississippi.

In an effort to reach more Mississippians, Fitch welcomed eight additional Be The Solution partners: Entergy, Mississippi Power, the Department of Agriculture and Commerce, the Mississippi Gaming Commission, the Mississippi Airport Association, Gulfport-Biloxi International Airport, the Mississippi Port Authority and Island View Casino Resort. These partners will train their employees and distribute informational materials to customers with tools to spot and report trafficking.

“Everyday Mississippians can be extraordinary heroes for a victim of trafficking; they just need to know what to look for and how to report what they see,” said Attorney General Lynn Fitch. “I am incredibly grateful for these partners who are equipping their employees and customers with the tools they need to be the solution in their communities. Together, we are empowering Mississippians to stand united and send a strong and clear message to traffickers: You are not welcome here.”

In addition to welcoming new partners, Fitch launched a statewide advertising campaign directing Mississippians on where to report human trafficking tips. This includes digital advertising, billboards, radio PSAs, and other methods for communicating the National Hotline number.

Fitch first launched Be The Solution in June 2021 with partners, the Department of Public Safety, Department of Education, Mississippi Trucking Association, Mississippi Beer Distributors Association, Mississippi Development Authority, Mississippi Petroleum Marketers and Convenience Stores Association and KLLM. For more information on Be The Solution, as well as the other anti-trafficking initiatives of the Attorney General’s Office, visit

The National Trafficking Hotline number is 1-888-373-7888, or text INFO to 233733.

Bob Bakken

Bob Bakken is the most recognized and most trusted name in DeSoto County news and sports reporting, as readers continue to express their appreciation for his accuracy and fairness in the stories he writes. Bob is also heard on 95.3 The Rebel twice a week with sports updates and high school football play-by-play broadcasts in the fall. A former newspaper editor and writer, his award-winning background also includes television news producing, sports media relations, and radio broadcasting.

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