Business beat: Master Lawn expands to Huntsville, Alabama area

Mid-South lawn care and landscaper also acquires assets of Grounds Control of Huntsville

Mar 6, 2025- Master Lawn, a leading provider of lawn care and weed control services in the Mid-South since 1989, has expanded its operations to Huntsville, Alabama. A division of Michael Hatcher & Associates, Master Lawn will operate out of Hatcher Landscape’s Huntsville Branch at 500 Blake Bottom Road NW, Building B. This expansion follows Hatcher’s move into the Huntsville market a year ago and strengthens the company’s presence in the region.

With a well-established reputation in North Mississippi and the Greater Memphis Area, Master Lawn has decades of expertise in creating and maintaining healthy, vibrant lawns. Expanding to Huntsville allows the company to serve a growing market with the same high standards of service and customer care.

“Huntsville is a natural next step for Master Lawn,” said Chris Bruno, Master Lawn’s General Manager of Lawn Care. “We’ve seen strong demand for professional lawn care services in this market, and we’re ready to provide homeowners and businesses with the solutions they need to keep their lawns healthy year-round.”

An experienced team will lead the Huntsville operation, focusing on delivering tailored lawn care services to residential and commercial customers.

“In Huntsville, we offer a full range of lawn care services with the same commitment to excellence that we are known for in the North Mississippi and Memphis markets,” said Davey Hooper, Senior Operations Manager at Master Lawn. “With our dedicated team and proven approach, we look forward to serving the community.”

Master Lawn’s services include weed control, fertilization, and other treatments to enhance turf health. The company offers a variety of enhancement services, including a tree and shrub program, liquid and core aeration, mosquito control, grub control, fire ant treatment, disease control, and fescue overseeding.

Master Lawn is now accepting new customers in the area and is seeking to hire local talent to fill open positions. Visit masterlawn.com for a free quote or to apply as a lawn technician.

This announcement follows the move to acquire certain assets of Grounds Control, a Huntsville landscape provider.

“We are excited to welcome Grounds Control of Huntsville team to the Hatcher family,” said Russ Sneed, CEO of Michael Hatcher & Associates. “This partnership expands our reach in the Rocket City further, brings together two talented teams with a shared commitment to excellence, and provides more opportunities for our employees and customers. Grounds Control has built a strong Huntsville foundation for many years, and we look forward to continuing together the legacy that the Tortorigi family started.”

Grounds Control was founded in 1990 by Frank Tortorigi Jr., a third-generation landscape professional who has served as company President since inception. He will stay on in an upper management role and expressed his confidence in the acquisition:

“This acquisition aligns with our values and ensures that our employees, customers, and vendors will benefit,” Tortorigi said. “I’m excited for what the future holds.”