HERNANDO, MS, — The Community Foundation of Northwest Mississippi (CFNM) has launched “The Heart of Mississippi Gives,” a new GivingTuesday initiative designed to unite regional donors and nonprofits. The campaign begins with a major boost: a $25,000 Challenge Gift pledged by John and Robin Cocke of Clarksdale.
This challenge means that every dollar donated to the CFNM Endowment from now through October 31st will be doubled, maximizing the impact of contributions. The endowment funds vital health, education, and youth programs across the 12 counties served by the foundation.
“The Heart of Mississippi Gives is about celebrating the generosity that lives in every community across our region,” said Colie Sanford, Development Committee Chair at CFNM. “Thanks to this incredible challenge gift, every donor has the chance to double their impact while ensuring we can serve our communities for generations to come.”
The campaign is structured with tiered milestones to encourage community participation:
Tier 1 (Now – Oct 31): The initial $25,000 Challenge Gift for the CFNM Endowment. Reaching this goal unlocks the next tier.
Tier 2 (Opens Nov 1): A $50,000 Community Challenge.
Tier 3 (Opens Nov 18): A final challenge gift.
The “Early Giving” period is active now. The main community campaign will run from November 18th to December 2nd, culminating in GivingTuesday, a global day of charitable giving.
CFNM emphasizes that the campaign is a movement to strengthen the future of Northwest Mississippi, with philanthropic advisors ensuring every gift is impactful and lasting.
How to Donate and Double Your Impact:
Individuals and businesses can contribute to the campaign through several methods:
Online: Visit cfnm.org/theheartgivesnwms/
By Mail: Send a check to CFNM at 315 Losher Street, Suite 100, Hernando, MS 38632. Please include “GivingTuesday” or “The Heart Gives” in the memo line.
In Person: Visit the Hernando office or call 662.449.5002 to arrange a donation.
For more information about the campaign or how to get involved, contact Ameliea Dulaney at marketing@cfnm.org or 662.449.5002.
Bob Bakken provides content for DeSoto County News and its social media channels. He is an award-winning broadcaster, along with being a reporter and photographer, and has done sports media relations work with junior and minor league hockey teams. Along with his reports on this website, you will find this veteran media member providing sports updates and high school football play-by-play on Rebel 95.3 FM Radio.
