“Better Breakfast” Leader Eggs Up Grill Opens in Olive Branch

OLIVE BRANCH, Miss. – The fastest-growing breakfast franchise in the nation has arrived in DeSoto County. Eggs Up Grill, known for its “neighbors serving neighbors” philosophy, is now open at 5142 Goodman Road, Suite 101, bringing fresh, made-to-order breakfast, brunch, and lunch to the Olive Branch community.

Local Roots, Proven Success

The new Olive Branch location is owned by local entrepreneur Jason Heckendorf, the force behind the nation’s top-performing Eggs Up Grill in Germantown, Tennessee. Since opening his first location in June 2023, Heckendorf has built a reputation for combining exceptional food with a faith-based approach to hospitality.

Heckendorf is partnering with industry veteran Ken Bates—who recently opened the brand’s milestone 100th location—and partner Lamar McCubbin to ensure the new restaurant delivers the same high standards.

“We want this to be a place where people feel genuinely cared for,” said Heckendorf. “My faith guides the way I lead and serve, so at the heart of it all, we want to create an uplifting environment where great food and great community come together.”

A Menu Built for Community Connection

Open daily from 6 a.m. to 2 p.m., the new 100-seat restaurant features a full menu of classic favorites available all day. Highlights include:

• Signature Omelets & Benedicts
• Pancakes, Waffles & French Toast
• Burgers, Melts & Salads
• Catering Services: Tailored options for local schools, businesses, and church gatherings.

This focus on catering is central to Heckendorf’s mission to deepen ties within Olive Branch and the broader DeSoto County area.

National Recognition, Local Impact

Eggs Up Grill CEO Ricky Richardson expressed confidence in the expansion, noting Heckendorf’s track record. “Jason is an outstanding franchise partner whose heart for people and commitment to hospitality truly reflect what Eggs Up Grill represents,” said Richardson.

The brand itself continues to surge, ranked as the No. 1 breakfast franchise by Entrepreneur Magazine’s Franchise 500® for four consecutive years.

• Location: 5142 Goodman Road, Suite 101, Olive Branch, MS
• Hours: Daily, 6 a.m. – 2 p.m.
• Grand Opening: A celebration with giveaways and a ribbon-cutting is planned for early 2026.

For more information, visit the Eggs Up Grill Olive Branch website or follow them on social media @eggsupgrillolivebranch.