Desoto County Sports

Rust College Athletics announces streaming partnership

HOLLY SPRINGS, Miss. — Rust College Athletics has entered into a new partnership with the HBCU Athletic Conference (HBCUAC) and Urban Edge Network (UEN) to bring live and on-demand streaming of Bearcat sports to fans across the country.

Through the collaboration, supporters can now watch Rust College games on Smart TVs, mobile devices, or computers. Fans can access live matchups and replays by visiting urbanedgenetwork.net or by downloading the UEN App, powered by Visiac.

“This partnership marks an exciting step forward in how we connect with our fans,” said Rust College Athletic Director Jeremy Patterson. “We are thrilled to work with Urban Edge Network and the HBCUAC to make our games more accessible, showcasing the talent and tradition of Rust College athletics on a bigger stage.”

The deal expands exposure for Bearcat athletics, ensuring alumni, students, and supporters never miss a moment, whether watching live or catching up later on-demand.

Bob Bakken

Bob Bakken provides content for DeSoto County News and its social media channels. He is an award-winning broadcaster, along with being a reporter and photographer, and has done sports media relations work with junior and minor league hockey teams. Along with his reports on this website, you will find this veteran media member providing sports updates and high school football play-by-play on Rebel 95.3 FM Radio.